You’re ready to whip up the perfect batch of pancakes for Pancake Day 2024, but what’s the secret to flipping them just right? It’s all in the batter. Just like in cooking, when crafting compelling website content, getting the recipe right is key. And that’s where keyword research comes in.
Valentine’s Day isn’t just for the lovey-dovey; it’s a chance for businesses, even in the most buttoned-up sectors like finance and insurance, to sprinkle a little love into their social media mix. Merging the romance of Valentine’s Day with the professional vibe of B2B can be a tad tricky, but it’s actually a golden chance for companies to showcase their softer side and deepen connections with clients.
Big news in the email world – Google and Yahoo are shaking things up with new rules effective from February 2024. So, we’re here to break it down into easy, bite-sized pieces so you can make sure your emails still land in your colleagues’, clients’ and customer inboxes.
Christmas may seem like it was longer than a few chilly weeks ago - we’ve even spotted Easter eggs on supermarket shelves, and we haven’t even had Valentine’s Day yet! So, as we’re well and truly into January, we’re exploring what we’re set to see from content marketing trends in 2024.
Did you know there are over 26 million eCommerce sites worldwide - with more created every day? They won’t all be selling exactly what you offer, but that’s still a lot of competition. So, it’s all about standing out (for the right reasons) and pipping your online neighbours to the post.
The festive season is more than just a time of twinkly lights, turkey and tinsel. It’s a crucial period for businesses, big and small, to make the most of the seasonal surge of shopping activity.
Eventbrite found that 69% of millennials experience FOMO, so in the digital realm, where every brand is vying for attention, sparking FOMO—or FEAR of Missing Out—is a surefire way to stand out.
2023 has been a bone-chilling year for social media platforms, with some statistics leaving marketers and users alike howling in surprise. From Twitter’s haunting rebrand to the eerie shifts in platform demographics, we’ve unearthed some of the most bewitching stats of the year to date.
If you find yourself lurking on LinkedIn, you might have noticed some changes in your post engagements lately. Why? Because LinkedIn has shaken things up with a revamped algorithm. So, we’ve taken a look at the new LinkedIn landscape.
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