Social Media Strategy

A social media strategy defines how your brand will use social media to find, reach and engage with your audiences.

It outlines the what, where, when and why, exploring how your social media strategy will work alongside your wider marketing  objectives.

Our social media strategy specialist (bit of a mouthful, so we just call her Nat) is able to delve into your business and use what she finds to create a forward-thinking strategy that gives you the best return on your investment and leaves your competition wishing their social channels were as exciting as yours.

We’ll help you:

  • Set ambitious but achievable social media marketing goals
  • Research your core target audiences and the role social media plays in their purchasing decisions
  • Identify current and future key consumer trends for your industry
  • Analyse what your competitors are doing, what’s working for them and why
  • Recommend the types of content you publish via your social channels, including popular keywords and hashtags
  • Define how to measure success and the most relevant metrics for measuring ROI
  • Work out how your social media marketing activity can enhance and complement your wider marketing efforts

Only once you have a strategy in place can you press on with your plan of action for all the
juicy content that’s going to catch the eye of your target audiences. Whether you’re looking for an ongoing social media management service to help you follow through with your social media strategy, or you just need a nudge in the right direction before handling it in-house, we’re here to help.