Meet the Team
The glue that holds this gig together, Lauren combines her agency-side experience in account management with her talent for copywriting to create and nurture our ambitious business. She keeps everyone on their toes with her demanding deadlines and is regularly found flinging ideas around and, as a millennial managing director, tries to delegate the boring bits and focus on the fun stuff, which doesn’t always work out but luckily she loves what we do and is more than happy to muck in!
The gatekeeper of grammar, Sandy casts her eagle eye over everything we do before it goes out the door. She knows whether it’s who’s, whose or whom and is in the minority of people who truly understand when to use a comma, semi-colon or colon! A professional proofreader with many years’ experience, including working as an editor at Yale University Press, Sandy proofreads anything from manuscripts to memoirs and websites to social media content. If there’s some suspicious spelling or out-of-place punctuation - she’ll find it.
Our social media stalwart, Kim has immersed herself in the world of social media and has a remarkable ability to know exactly what makes people tick and translate this into creative social media content. From fun and flirty brands to professional services businesses looking for regular, reliable and accurate content, Kim has been called a ‘godsend’ by our clients on more than one occasion. Passionate about providing a personalised service, Kim goes above and beyond to make sure our clients are happy with every aspect of our social media management services.
A truly gifted all-round writer, Tamsin writes blog posts and website copy covering everything from the weird and wonderful to photography, property, ecommerce, digital marketing and much, much more. Tamsin has the ability to understand even the vaguest of briefs and create compelling content that caters for target audiences, satisfies search engines and adds real value to clients’ websites. She’s worked for some of the biggest names in the business, from leading supermarkets and online travel agents to household names in home improvements and car manufacturing.
A talented travel writer, James regularly writes blogs and website content that not only makes you ‘wish you were here’ but allows you to clearly imagine the destination in your mind’s eye. Thanks to his descriptive, imaginative and vivacious way with words, James can transport you to exciting places around the globe, from the white sands and crystal clear seas of St Vincent and the Grenadines to the ice palaces and snowy drifts of Switzerland.
With a strong background in B2B copywriting, Gwyneth is often our first port of call when it comes to content for clients in financial services, digital marketing, education, project management and business development as well as a whole host of other areas. Having created content for an established interior design company, a large multinational staffing agency and many more, Gwyneth is able to speak to people in the language they understand and delve into detail on a wide range of subjects.
So good at strategy that we’ve tried to rename her Natagy, (she wasn’t keen so it didn’t stick) Natalie has had an accomplished career in senior marketing roles within multi-million pound companies. Now freelance to afford her the flexibility to work around her family, Natalie is our go-to-guru for all things strategy. From social media to content calendars and wider marketing strategies, thinking outside the box is an understatement as Natalie comes up with ideas that clients happily admit they’d never have thought of in a million years!
Our VA, PA and all-round answer to everything admin-related, Chloe keeps things ticking over behind the scenes. Having previously worked with some of our clients, Chloe came highly recommended and soon settled in to the LY Copywriting way of life. Unfazed by anything we throw her way, Chloe is proactive and able to pre-empt client queries, then promptly offer the answers. She helps oil the cogs of the content machine we've worked so hard to build!