Website Product Descriptions

Strong website product descriptions come from understanding exactly who your ideal buyer is and addressing their pain points.

It’s about including features but focusing on benefits. Whether your products call for your customers to be seduced with sensory words or reassured with more technical talk, our product description copywriters have the experience and talent to take your product descriptions to the next level. We have written hundreds of descriptions that have made conversion rates rocket and successfully and succinctly described how and why a particular product is the only real solution to the customer’s problem. 

From Amazon listings to the most popular ecommerce platforms, as well as clients’ bespoke CRMs, we’ve brought hundreds of products to life through creative copy, from clothing to electronics, kitchen appliances to theme park rides, and much, much more. 

A small investment in your product descriptions can bring a huge return when it comes to conversion rates. If you’d like to find out more about our product descriptions copywriting or get a quote for a project then get in touch today.

Website Product Description Reviews

When we needed content for our products we tried many different freelancers but their content wasn’t very SEO friendly, resulting in very bad SERPs, and they had no idea about keyword density, readability and so on. Then we found Lauren and her team, who now handle all our product descriptions (as well as our blog and anything else we need!) and I hope will do so for many more years to come.

Clifford Fountain

Head of Digital

Crown Supplies Ltd


LY Copywriting create quality content that’s tailored to fit our specific target audience. They’re able to generate copy based on very complex instructions and are experienced in keyword research and SEO copywriting. If you’re looking for a dedicated, responsive and high quality copywriter then I’d definitely get in touch with Lauren.

Danny Butler

Digital Marketing Executive

Mr Nutcase